The bright, festive imagery with women in kimonos and the iconic Mount Fuji.

The ad opens with two women in kimonos smiling at the camera, with a stylized Mount Fuji and the sun behind them. The background is gold with traditional Japanese patterns. Throughout the ad, the women change poses and gestures, sometimes waving, sometimes forming shapes with their hands. Two men in suits appear briefly, holding large decorative fans. The ad features prominent Japanese New Year's decorations like pine branches and bamboo. Text overlays appear, highlighting a sale.