Large, bold Japanese characters meaning 'half price' and the AOKI logo.

The ad opens with two men in suits, one in a trench coat, standing in front of a festive Japanese backdrop with Mount Fuji and a red sun. Large red Japanese characters meaning 'half price' are prominent. The scene then transitions to two women in kimonos, also in front of the festive backdrop, waving. The pacing is quick, with cuts between the two scenes.