The glitchy text 'AirPods Pro 3' and the dynamic visual effects.

The ad opens with glitchy text 'AirPods Pro 3' on a white background. This transitions to a silhouette of a person dancing, also with glitch effects. The glitching then forms a circular soundwave pattern around text highlighting a feature. The ad then shows close-ups of the AirPods Pro 3, first a black charging case, then a white earbud, and finally the earbuds in their open case. The pacing is quick and dynamic, with visual effects emphasizing sound and technology.