The dynamic animation and the prominent word "АУТЛЕТ" (Outlet) grab attention.

The ad opens with the 220.lv logo on a blue background. It transitions to a dynamic animation with abstract shapes and the word "АУТЛЕТ" (Outlet) appearing. A cardboard box is shown with a hand holding a sign that says "ТОВАРЫ «В МИНУС»" (Products 'At a Minus'). A bright yellow tag with a down arrow and exclamation mark is attached to the box. The ad then shows different types of products: "ТОВАРЫ С ПОВРЕЖДЕННОЙ УПАКОВКОЙ" (Products with damaged packaging), "ТОВАРЫ С ПОВРЕЖДЕНИЯМИ" (Products with damage), and "ОБНОВЛЕННЫЕ ТОВАРЫ" (Refurbished products). The final scene shows a smartphone displaying the App Store and Google Play download buttons, with text encouraging users to shop more conveniently in the 220.lv app.