The bright blue and yellow color scheme and the prominent 220.lv logo.

The ad opens with the 220.lv logo on a blue background, then transitions to show a smartphone interface displaying various products. The interface shows a search bar, product images, prices, and descriptions. Products featured include a bicycle (black, pink, white), a vacuum cleaner, and an egg-shaped garden chair. The ad also shows app store download icons for Google Play and the App Store. Finally, it displays a map of Latvia with delivery points and text about free delivery for orders over 20€.