The bright colors and the prominent "Beauty Weeks!" text.

The ad opens with the 220.lv logo on a blue background. It transitions to a pink background with various beauty products like sunscreen, perfume, makeup brushes, and a flamingo float. Text announces 'Beauty Weeks'. The scene then shows a bottle of Hugo Boss perfume and later an Elizabeth Arden perfume, with a discount of up to 40%. Next, a BaByliss hair styler and a Braun electric shaver are displayed. The ad concludes with a map of Latvia showing delivery points and a smartphone interface for app downloads, promoting free delivery on orders over 20€.