The striking visual of an icy cave with the headline "COLD OFFERS. FREEZING GOOD PRICES."

The ad opens with a shot of an icy cave, with icicles hanging from the ceiling and a pedestal made of ice in the center. Text appears on screen. Then, a refrigerator is shown on the ice pedestal, with its door open. The scene transitions to different refrigerators, each presented on an ice pedestal in various icy or snowy landscapes, sometimes with the aurora borealis in the background. The final scene shows a hand holding a smartphone displaying the 220.lv logo against a blue background.