The initial shadowy figure and dark energy.

The ad opens with a shadowy, imposing figure surrounded by dark energy, then transitions to a close-up of a female elf with glowing eyes. The World of Warcraft: Midnight logo appears, followed by text introducing new features and zones. We see glimpses of updated zones like Quel'Thalas, and new zones like Zul'Aman, Harandar, and The Voidstorm. New features like Housing and a new Demon Hunter spec called 'Devourer' are showcased. The ad features dynamic combat scenes and character close-ups, ending with the release date and pre-purchase information.