The aging effect on the woman's face, showing a dramatic transformation.

The video begins with a montage of a woman's face aging from 79 years old down to 2 years old, with the age displayed on screen. The visuals then transition to a young child's face within a digital frame, showing transformations into older versions of themselves. Finally, a woman speaks directly to the camera, explaining a face-changing app, followed by a screen showing app interface elements and a 'Try It Now!' button.