The initial scene with the Toca Boca characters and the Wicked logo.

The ad opens with a group of Toca Boca characters in a stylized forest, alongside the 'Wicked for Good' logo. It transitions to animated scenes reimagining movie moments from Wicked, featuring the characters flying on broomsticks, swinging on a swing, dancing on a stage, and sharing a moment in a dressing room. The pacing is quick and playful. The ad concludes with an end card showing the Toca Boca and Wicked logos, with app store download buttons.