The animated characters Elphaba and Glinda, and the text 'Create your own Elphaba and Glinda!'

The video opens with two animated characters, Elphaba (green skin, curly brown hair) and Glinda (blonde hair, pink dress), in a stylized room with dress-up items. The text 'Create your own Elphaba and Glinda!' appears. The scene transitions to a display of various clothing items, including dresses, tops, skirts, and shoes, presented in circular icons. A 'New Wicked Style Pack!' banner is shown over a pink ruffled dress. The video then showcases different outfits from the 'Wicked Style Pack' on mannequins, including a black patterned dress and a black cloak. The ad concludes with a promotional screen for the Toca Boca x Wicked For Good collaboration, featuring download buttons for the App Store and Google Play.