The stark contrast between the happy home video footage and the grim, post-apocalyptic imagery.

The ad opens with a desolate, post-apocalyptic cityscape, filled with rubble and destroyed buildings. It then transitions to home video-style footage of a mother and daughter dancing and baking, interspersed with shots of the desolate landscape. The final scenes show a makeshift grave with a teddy bear and a close-up of a zombie-like figure, before ending on the game's title card.