The close-up shot of the F1 tire with a glowing green ring and the racing cars in the background.

The ad opens with a close-up of a Formula 1 race car tire on a track at night, with stadium lights in the background. Several other F1 cars are seen racing in the distance. The camera then pans up to a large screen displaying "Build the Thrill" and the LEGO Formula 1 Collection logo. The scene transitions to show various LEGO F1 car models and their corresponding boxes displayed on the track, with the stadium lights and branding visible. The pacing is dynamic, with quick cuts between the racing cars and the product displays.