The initial close-up of the character's face and the sudden appearance of the large text "-40% THE PRICE".

The ad opens with a close-up of a character's face, then transitions to a split-screen montage of various characters and action sequences from a fighting game. The montage includes explosions, characters performing special moves, and dramatic poses. The pacing is fast and energetic, with quick cuts between scenes. The final segment shows the game's title screen with promotional text.