The large, bold French text "LA BÊTE ARRIVE !" (The Beast is Coming!) appearing over a suspenseful forest scene.

The ad opens with a first-person view of a forest, then transitions to indoor and outdoor scenes of a city, all featuring the "Dying Light: The Beast" logo. It shows various zombie-like creatures, including a large mutated one and a more humanoid one. There are quick cuts of combat, a car driving, and a character running across rooftops. The pacing is fast and action-oriented, building suspense and showcasing the game's horror elements. The ad culminates in a dramatic scene of a survivor fighting a monster, followed by an end card with game details.