The initial first-person climbing shot and the immediate appearance of zombies.

The ad opens with a first-person view of someone climbing a pipe in a post-apocalyptic city. It quickly cuts to various scenes of zombies attacking people on rooftops and in streets, interspersed with shots of heavily armed soldiers. The pacing is fast and action-oriented. There are close-ups of a zombie's face and a bloodied survivor. The ad ends with a dynamic shot of a survivor fighting a zombie with a sword, with a fiery background.