The initial NVIDIA GeForce RTX logo and the transition to detailed in-game graphics.

The video opens with a bright green vertical bar, then transitions to the NVIDIA GeForce RTX logo. It then showcases various in-game scenes with ray tracing effects, including a dark alleyway, a hallway with eerie figures, an office with static on screens, a dark industrial shaft, and a city street with a car. The visuals highlight the graphical improvements with RTX ON/OFF comparisons. The latter half features intense action sequences with combat against monstrous creatures and dramatic lighting effects. The ad concludes with the game title and release information.