The initial close-up of a character with striking visual features and an expression of surprise.

The ad opens with a close-up of a character with distinctive pink-streaked hair and dark makeup, looking surprised. This transitions to a graphic displaying "20% OFF STANDARD AND SUPER DELUXE EDITIONS" with the Borderlands 4 logo. The next scene shows a character with wide, shocked eyes, hands on their face, in a bustling, somewhat chaotic environment, with the subtitle "Savings!". The ad concludes with images of the "Borderlands 4" and "Borderlands 4: Super Deluxe Edition" game covers, accompanied by promotional text and platform logos.