The initial glowing, transparent outline of the game controller.

The video opens with a transparent, glowing outline of a game controller against a black background, revealing its internal components. The text 'BACKBONE' and 'BACIE' appear. The controller then transitions to a solid black silhouette, with 'BACKBONE PRO' displayed. Close-ups highlight the controller's features: full-sized ALPS joysticks, hall effect triggers, and tactile buttons. The ad then shows the controller attached to a phone, with text 'FLOWSTATE, PLAY BETWEEN YOUR TV, IPAD, MAC OR PHONE.' The scene transitions to show the phone with the controller playing a game, then a tablet, a laptop, and finally a large TV screen, all displaying the same game. The final shots show the controller with a phone attached, and then a close-up of the controller itself.