The prominent "BACKBONE" logo and the Xbox branding on the packaging.

The video opens with a close-up of the Backbone One Xbox Edition controller packaging, showcasing the Xbox Game Pass interface on a phone screen. It then transitions to a person's hands opening the box, revealing the controller components. The hands pick up the controller and then a phone, demonstrating how to attach the phone to the controller. The video ends with the assembled gaming device being held and rotated.