The opening shot features a character with a large backpack and weapon, set against a dark, atmospheric background, with a prominent quote about revolutionizing the genre.

The ad features fast-paced cuts of gameplay footage from the game "ARC Raiders." It shows characters in futuristic gear, explosions, and various environments. The editing is dynamic, interspersing action sequences with quotes from game reviews. The ad concludes with an "Available Now" screen and a "Deluxe Edition" breakdown.