The question "STILL SENDING MONEY ABROAD WITH YOUR BANK?" and the subsequent visual of being "RINSED".

The ad opens with the Wise logo on a dark green background. It transitions to a man in a hotel room asking if the viewer still sends money abroad with their bank. Then, it shows the man splashing in a river, followed by underwater shots with the word 'RINSED' appearing. The man is then seen in the river with other people on the bank. The ad shows the Wise logo and text 'SEND YOURS WITH WISE'. A smartphone displays a currency exchange from GBP to EUR. The man reappears, stating savings of up to 75% compared to major banks and that most transfers arrive in 20 seconds. The ad shows people using their phones to send money, with a notification of 'Money received €200'. The man states some banks make sending money a guessing game. The scene shifts to a man on a camel in front of the pyramids, and then a close-up of the man. The phone screen shows a currency exchange from GBP to NZD. The final screen shows the phone with the GBP to EUR exchange and the text 'BE SMART GET WISE'.