A man in a track jacket looks concerned, then turns to a display of shoes.

The ad opens with a close-up of a man wearing glasses and a brown track jacket, looking concerned. He then turns to look at a store window displaying shoes arranged in a starburst pattern, with one bright yellow shoe at the center. Text overlays appear: "LIMITED EDITION". The man then looks at his phone, which shows a Wells Fargo app with spending analytics. He walks down a street, looking thoughtful, as other people walk by. The ad ends with the Wells Fargo logo.