The visual of the Wells Fargo Active Cash card with the text "Be a 2%er" immediately grabs attention.

The ad opens with a close-up of a Wells Fargo Active Cash Visa card, overlaid on a blurred background of a store with candles. The text "Be a 2%er" appears. The scene then shifts to two men, Steve Martin and Martin Short, in a store, interacting with a saleswoman. Martin Short asks if a candle will cover up his friend's overpowering cologne. Steve Martin laughs. The saleswoman looks confused. Martin Short then asks if he can pay with nickels. Steve Martin interjects, suggesting they use the Wells Fargo Active Cash card. A hand is shown tapping the card on a payment terminal. The ad concludes with text explaining the card's benefits and the Wells Fargo logo.