The neon sign "BANI PENTRU BELELE!" (Money for troubles!) and the dramatic fall from the ladder.

The ad opens with a neon sign for "Viva CREDIT" and "BANI PENTRU BELELE!" at night. It then cuts to a man on a ladder, working on a ceiling light. He falls, breaking a glass fixture. He then bursts through a wall into a kitchen where a woman is washing dishes. The text "Mda, a venit beleaua!" appears. The man and woman are then shown sitting on a couch, looking concerned. The text "Și când vezi cât costă beleaua..." appears. A hand holds a smartphone displaying a loan application from Viva CREDIT. The text "Nu intri în panică!" appears. The ad ends with the Viva CREDIT logo, website, and phone number, followed by a disclaimer about loan terms.