The text 'THEY SAID IT WOULD BE EASY' with the word 'EASY' highlighted.

The video starts with a graphic of 'Black Friday' and 'on trezor.io'. It then transitions to text that reads 'THEY SAID IT WOULD BE EASY' with the word 'EASY' highlighted. Next, it shows images of Trezor Safe 5 devices with a '40% OFF' tag. A timer is shown counting down from 09:59. Then, it displays 'Trezor Safe 7' with a person and more Trezor devices. The marketing department is shown on a plane, then on a beach, with fire emojis appearing. The ad shows Trezor Safe 5 and Trezor Safe 3 devices with '40% OFF' tags. Finally, it shows a green background with 'Black Friday', 'UP TO 40% OFF, FREE GIFTS, AND MORE!', and images of Trezor products.