A man in a coffee shop looking at his phone with a prominent 'tide' logo.

The ad opens with a man in a coffee shop, looking at his phone. The screen then shows a close-up of the phone displaying a Tide accounting app with a bookkeeping score of 71%. The score increases to 80% in the next shot. The man, identified as George Ford, an International Rugby Player & Kobe Coffee Founder, speaks directly to the camera. He is shown making coffee, placing cups on a tray, and then looking at his phone again. The phone screen shows an invoice being sent. The ad transitions to George holding a rugby ball, then back to him in the coffee shop. Finally, he holds up a Tide card as text overlays appear, concluding with the Tide logo and tagline.