A man looking at his phone, then receiving a package.

The video opens with a man looking at his phone, then he is shown receiving a package from a delivery person. He then interacts with people in a coffee shop, preparing coffee, and interacting with customers. The man is identified as George Ford, an International Rugby Player & Kobe Coffee Founder. The ad shows him in various settings, including a studio with a rugby ball, and in his coffee shop. The pacing is dynamic, intercutting between different scenes and activities. The final scenes show him holding a Tide card and the Tide logo with text overlays.