A man in a coffee shop setting.

The ad opens with a close-up of a man in a coffee shop, then shows him in a wider shot with coffee-making equipment. He then appears in a studio setting holding a rugby ball, followed by him looking at his phone in the coffee shop. The next shots show a close-up of a hand holding a phone displaying a banking app, then the man at a table looking at his phone. The ad concludes with an end card featuring the Tide logo and app store download links.