The large text 'Attiva Telepass Sempre entro il 5 agosto.' and the prominent '1 anno di abbonamento GRATIS' grab attention.

The ad opens with a bright yellow background and animated text. It transitions to show a Telepass device and a smartphone displaying the Telepass app. Then, it shows a yellow Fiat 500 driving through a toll booth, followed by scenes of refueling at a gas station and people celebrating. The ad ends with the Telepass logo and slogan.