The question "3 mesi di Telepass gratis?" (3 months of Telepass free?) is prominent and attention-grabbing.

A man in a Hawaiian shirt is at a gas station, filling up his yellow car. The car has a pink flamingo float and a beach ball on the roof. The scene is bright and cheerful, with animated yellow triangles and blue wavy lines. A Telepass device is shown on a cloud. The ad transitions to show a graphic of a gas pump nozzle and text about a promotion.