The initial text overlay "Concentrez-vous sur les ventes" combined with the visual of a payment terminal in a flower shop.

The ad opens with a close-up of a person holding a SumUp payment terminal in a flower shop. The screen displays text overlays that change throughout the ad. The camera focuses on the terminal as a card is inserted and a receipt is printed. The final scene shows the terminal in a wider shot with flowers in the background and the SumUp logo.