The opening shot features a person interacting with a payment device and a smartphone, with bold French text overlay.

The ad opens with a close-up of a person holding a SumUp payment terminal and a smartphone, with text overlay. It then transitions to a shot of a woman using the terminal to make a payment, followed by a shot of the terminal itself on a table with a flower and cutlery. The final scene shows a hand holding the terminal with a food menu displayed on the screen, set against a backdrop of a restaurant table and blue curtains. The pacing is quick and modern.