A man holding a payment device.

The ad opens with a man holding a SumUp payment terminal. The scene then shifts to a top-down view of a table with a notebook, a pastry, a glass of water, a cup of coffee, and a smartphone displaying a notification. A hand reaches for the coffee, then a credit card is tapped on the smartphone screen, which displays a payment amount. The ad concludes with a title card for the SumUp Terminal.