The ad begins with a visually appealing shot of people enjoying a meal in a restaurant, quickly followed by a close-up of a modern mobile payment device.

The ad opens with a shot of people dining in a restaurant, then transitions to a close-up of a phone on a red table. A hand reaches for the phone, which is then picked up. The scene shifts to a kitchen environment, showing a person preparing food and then a close-up of spices on a shelf. The ad then shows a customer paying with their phone at a garden center, followed by a shot of a smiling man in a greenhouse. The final scenes show a phone being placed on a counter and then a group of people in a kitchen. The pacing is quick, intercutting between different business settings and close-ups of the Square Handheld device.