The neon sign 'PROMO WEEK' and 'CRÉDITO CONSIGNADO' immediately grab attention.

The ad opens with a neon sign that says 'PROMO WEEK'. This transitions to 'CRÉDITO CONSIGNADO' in neon letters. A house icon appears, followed by text about winning a year of residential assistance. The ad then shows 'TAXAS IMPERDÍVEIS' (Unmissable Rates) in neon, followed by the dates 'DE 13 A 31 DE OUTUBRO.' (FROM OCTOBER 13 TO 31). The text 'É mais que crédito, é o seu próximo passo para chegar mais longe.' (It's more than credit, it's your next step to go further.) appears. A list of benefits is shown: 'Crédito para organizar sua vida financeira', 'Melhores taxas do mercado', and 'Condições imperdíveis'. The ad concludes with 'CONTRATE PELO APP OU NA SUA COOPERATIVA.' (CONTRACT VIA THE APP OR AT YOUR COOPERATIVE.) and the SICOOB logo.