The striking red graphic and the unusual overhead shot of the tennis player.

The ad opens with a stylized red graphic overlaying a clay tennis court. A close-up shot of a young male tennis player looking up, holding a tennis ball, with a headband on. He is on a clay court. The camera then zooms in on his face. The scene shifts to two spectators in the stands, a woman and an older man, who are whispering to each other. The ad then displays text on a red background, followed by a white oval with text, and finally the Santander logo.