The prominent Santander logo and the text 'Santander | Abra Conta' immediately capture attention.

The ad opens with the Santander logo on a red background. Text appears, first saying 'Santander | Abra Conta' and then 'Conta Online'. The scene transitions to a red background with the text 'Abertura Conta Santander' and the Santander logo. The ad then shows a suitcase opening to reveal a woman relaxing on a hammock, taking a selfie. Text overlays this scene, mentioning a promotional code and a new account offer. The final scenes show text detailing the offer and how to redeem it, along with the Santander logo.