The bright colors and clear presentation of benefits like free charging.

The ad features a bright, turquoise background with a yellow border. It highlights two main services offered by Ponta Pass. The first section shows a smartphone with the ChargeSPOT app, illustrating free charging for up to 30 minutes once a month. The second section depicts a tablet with radiating lines and two people looking at it, representing repair cost support for when things go wrong. The ad uses simple, clean graphics and a friendly, approachable style.