A man in a laundromat asks a question about what is brilliant.

The ad opens in a laundromat with three people. A man walks into the frame with a laundry basket. The scene then cuts to a soccer team celebrating winning a trophy with confetti falling. It then shows the team in a locker room with a coach drawing on a whiteboard. The final scenes show a man speaking directly to the camera in front of a PNC Bank logo.