The large, glowing "0.74%" text is the initial hook.

The ad opens with a large, glowing green "0.74%" text. The text "Maquininha grátis" appears above it. The scene transitions to include the PicPay logo and tagline "Seu próximo banco." A credit card machine is then shown, with the PicPay logo on its screen. The text "Uma das melhores taxas do Brasil? Temos." appears, followed by a green button that says "Peça já a sua maquininha." The ad ends with the PicPay logo and tagline, and a disclaimer at the bottom.