The text "No PicPay tem empréstimo para negativado." (PicPay has loans for people with negative credit) is prominent and attention-grabbing.

The ad opens with a close-up of a wallet, a green credit card, a smartphone displaying the PicPay app, and a cup of coffee on a table. The scene is bathed in soft light. Text overlays appear and fade. The camera then shifts to a close-up of a smartphone screen showing the PicPay app interface, with various financial options. The background is a solid green. The ad concludes with a return to the initial scene, with the wallet, card, and phone.