The question "New year, new me?" is a relatable hook for the start of a new year.

The ad opens with a dark blue background and animated confetti. The Nordea logo appears at the top. Text appears in the center of the screen, first asking 'New year, new me?' and then suggesting to 'Start the year with New Year's resolutions that actually last.' The text then changes to 'Start saving in funds.' and provides a website address. The animation of blue shapes on the left side of the screen continues throughout.