A sleek BMW M4 is shown on a scenic road, immediately grabbing attention.

The video opens with a shot of a light blue BMW M4 parked on a country road, with a hand gesturing towards it. The camera then pans to a man speaking directly to the viewer, with the car in the background. He walks and talks, showing a smartphone with the Magnitude Finance website open. The video cuts between the man speaking and the app interface, demonstrating how to get a car finance quote. The ad ends with a graphic showing the BMW and Magnitude Finance branding.