The energetic singing and distinctive appearance of the man driving.

The video opens with a blurred teal background and a red hexagonal logo with white text 'its me'. The text then resolves to 'its me voelt toch als...' followed by a split screen. On the left, text appears. On the right, a man with a large afro and mustache is driving a car, singing along to music with his eyes closed and making a rock-and-roll hand gesture. The scene transitions to a close-up of the man, still driving and singing, with the 'its me' logo superimposed.