The bright orange background and the simple, clean design of the initial rounded square.

The ad opens with an orange background and a white outline of a rounded square. The screen transitions to show the Itaú logo and text on the left, with a white rounded square shape on the right. A smartphone then appears, displaying the Itaú app with a man on screen and text about renegotiating debts. The phone rotates and zooms out slightly as text on the left changes. The final scene shows the Itaú logo centered on an orange background.