The split screen with contrasting groups and the word 'Thin' transitioning to 'Think' grabs attention.

The ad opens with a split screen. On the left, under a blue background, a group of young people in athletic wear stand with a basketball hoop. The word 'Thin' appears. On the right, under a yellow background, an older man in a suit stands with a basketball hoop. The word 'Think' appears. The screen transitions to show the young people on the left and a group of female basketball players in uniform on the right. The word 'Rethink' appears. The ad then shows the female basketball players walking forward, with the word 'Rethink' fully visible. The final scene shows the Invesco logo and NCAA logo with text about being an official partner.