The man's exaggerated surprised expression and the text "Als je business door het plafond gaat." (If your business goes through the roof.)

The video opens with a man looking surprised and covering his eyes, with text overlayed. It then cuts to a close-up of his face, showing his reaction. Next, a shot of a smartphone displaying a banking app is shown, with a finger interacting with it. The scene then shifts to two men standing on each other's shoulders in front of a tattoo shop, with one holding a phone. The final shots show the man with the phone and the ING logo.