A young woman looking worriedly at her phone and asking if she'll be able to pay for her studies.

The video opens with a young woman sitting on a park bench, looking at her phone with a worried expression. She then addresses the camera, explaining her financial concerns about paying for her studies. The video transitions to street interviews with students discussing their experiences with the start of the academic year and tuition costs. The presenter then introduces a financial product from Imagin, highlighting its benefits for students, such as covering tuition and related expenses up to 30,000 euros, with flexible repayment options. The ad concludes with the presenter encouraging viewers to check the Imagin app for more information.