A hand holding up five fingers, then one finger, then pointing to "Sole Trader."

The ad opens with a hand holding up five fingers, then one finger, then a finger pointing to the word "Sole Trader" among other job titles. It transitions to animated text and graphics illustrating "Control" and "Freedom." Then, animated dollar bills fall around the word "Tax." The ad shows a broken heart with the text "You hate tax?" followed by puzzle pieces forming the word "Tax." The logo "Hnry" appears, and the ad shows animated hands holding glasses of beer. It then shows a calculator, an envelope labeled "IRD," and a piggy bank, with money flowing into the piggy bank. A cake is shown, with slices representing "Taxes" (income tax, GST, student loan, ACC) and "Your money." A slice of cake is presented, and a hand gives a thumbs up with the text "Easy." The ad shows a smartphone app with a "Create Invoice" button, followed by a "Pay invoice please" message and a bouquet of flowers. It then displays "Insights" with animated graphs and a camera icon on the phone screen, implying expense tracking. Finally, a woman in an office setting smiles and waves, with a "Hnry" logo on her computer screen and a checkmark graphic. The ad concludes with a folder labeled "TAX RETURN 2023" and a graphic of a lawnmower cutting the word "Fee" into grass, revealing "1% Fee." A grid of coins represents "Your income," with one coin highlighted as the "Fee." The ad shows a nut cracking open, symbolizing "Dull admin" and the time it takes. Calendars show "September," "October," and "Today" with a "Sign Up" button. The ad ends with the "Hnry" logo and the text "for sole traders."